Book Marketing: Creating Social Media Content
Learn the basics to market your book and share your story with ease, so you can focus on what you love: writing.
Course Content
This FREE course breaks down how to use different platforms and create content that feels authentic — no stress, no guesswork. A beginner’s guide to using Canva to create professional social media posts and book mockups.
Topics: What is a mockup, and why is it essential for book marketing? Where to find quality mockup templates on Canva. Quick demo of choosing a mockup template in Canva and uploading your book cover.
Topics: How social media platforms differ in image dimensions and content style. Instagram posts (square), stories (vertical), Facebook banners (horizontal), Pinterest (tall). Ensuring readability: contrast, font size, spacing. Consistency tip: re-use elements while tweaking layout for each platform.
Topics: Don’t just post — engage! Respond to comments, ask questions, run polls. Use mockups in different ways (e.g., “Cover reveal!”, “Which edition do you prefer?”). Monitor what gets the most likes/comments/shares (look for patterns). Adjusting your approach based on data — marketing is iterative.
Topics: Tips for creating scroll-stopping images for social platforms. Overview of Canva interface. Adjusting book placement and sizing. Adding brand colors, background textures, and personal elements.
Topics: Why you need branded templates for long-term content creation. Selecting your brand fonts and colours in Canva. Creating reusable templates: quote posts, testimonials or reviews, book promo/announcement, behind-the-scenes. How templates speed up content creation and maintain a professional look